You know that moment when you're scrolling through a luxury skincare website only to discover the price and think, Is it really worth that? Happens to the best of us. Heaps of people assume that if something costs more, then it's of better quality. We've looked into it.

The Psychology Behind Luxury Pricing

It turns out that many of us automatically think expensive skincare is better, even when the ingredients are almost identical to lower-priced products. This is called the price-quality Heuristic, a trick our brains play on us; in other words, it's a bias. Luxury brands know this and use fancy packaging and celebrity endorsements to create that aura of exclusivity. But shouldn't the real focus be on the formula inside the bottle?

Ingredients: Are You Paying for Quality or Branding?

In reality, many premium skincare brands use the same ingredients as more affordable ones. Sometimes, the only difference is the quantity of active ingredients used, and you guessed it, those luxury brands don't always use more substantial amounts of those potent actives. What's driving up the price is packaging and the knowledge of that price-quality Heuristic; if it costs more, it's better.

What You're Paying For

Luxury skincare is all about perception. Simply, when you buy a product from a high-end brand, most of your money is going towards:

• Expensive advertising

• Fancy media placements

• Designer packaging

• Retail markups

• Celebrity endorsements

The Sanctum Organics Difference

At Sanctum Organics, good skincare doesn't need a fancy price tag. Our products are Certified Organic, Cruelty-Free, Vegan and made right here in Australia. Instead of blowing the budget on marketing, we put that money into creating effective, high-quality formulations that work without costing a fortune. 

Get More for Your Money

So, don't let that pesky bias trick you into thinking that you can't get the result-driven formula you're after because you can save big with us every day.

Because great skincare isn't about the price, it's about what works for you.